The Owner
Meet Laila
Laila is the Project Manager at a state-level Department of Transportation. She’s responsible for planning future projects, administering funding, directing design consultants, soliciting bids from contractors, and keeping track of progress on active projects. It’s a heavy workload with lots of moving parts. Laila has a limited budget and is looking for ways to improve process and make her budget stretch further.
![Laila, persona representing an owner](/_astro/persona-owner.E-sHoFLr_2v6iIc.png)
Personality
- Tech Savvy
- Analytics Centric
- Open to Innovation
- Organization
Pain Points
- Managing version control across the team with spreadsheets is a big challenge
- Feels slowed down by switching between different apps and spreadsheets to keep track of projects.
- Lacks tools and visibility to assure active projects budgets are on track.