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Insights & Innovation Blog

Stop Designing in Isolation and Start Collaborating Across Disciplines

Let’s address a hard truth: Traditional UX design skills are no longer enough. Crafting beautiful interfaces and mapping user journeys won’t guarantee success in today’s rapidly evolving product landscape. To truly thrive as a designer in 2025—and beyond—you need to embrace a broader skill set and a deeper understanding of the product ecosystem.

Written By
Cesar Keller
Topics In Article
Date Published
December 10th, 2024
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Challenges of Selling to Mid-Market and Enterprise: Going to Market

One of the primary challenges in going to market, especially with large corporate clients, is navigating the complex and lengthy sales cycles that can delay revenue and strain resources. To address this, key strategies include using a Beachhead Market approach to gradually build momentum, effectively engaging stakeholders, maintaining a professional appearance, and being prepared to manage requests for custom solutions.

Written By
Ken Mocabee
Topics In Article
Date Published
November 12th, 2024

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Private Equity 3.0 Needs Agile Digital Solutions—Here’s How Parux Can Help

In the world of Private Equity (PE), the landscape is shifting. We’re moving into what many refer to as Private Equity 3.0, a new era of value creation focused on operational improvement and active management throughout the investment lifecycle. Gone are the days when PE firms could rely solely on financial engineering and market momentum to drive returns.

Written By
Cesar Keller
Topics In Article
Date Published
October 29th, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Company

In my previous blog on selling to mid-Market companies and bigger we addressed the challenges with your product offering, and how to get your product ready. In Part 2 I’m going to talk about your company, what the blockers are, and how to be ready.

Written By
Ken Mocabee
Topics In Article
Date Published
October 21st, 2024

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Achieving Harmony in Product Development Through Cross-Discipline Collaboration

In today’s fast-paced digital landscape, building a product is much more than just writing code or launching a service. Successful products are the result of seamless collaboration between diverse disciplines—business, design, and development.

Written By
Cesar Keller
Topics In Article
Date Published
October 7th, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Product

New products face enormous challenges when they are introduced to mid-market and enterprise level companies. Far too often a product is developed that, at the surface, addresses critical pain points and solves problems that were identified, yet still fails to find traction in the marketplace. This happens even when extensive and proper validation of the solution is conducted, and extremely positive signals are received.

Written By
Ken Mocabee
Topics In Article
Date Published
October 2nd, 2024

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Idea-Based vs. Need-Based Design: The right approach used can make or break your product.

In the dynamic world of digital product development, design plays a crucial role in determining the success or failure of a product. At Parux, we understand that the process of designing a product is not just about creating something visually appealing; it's about building something that serves a purpose and meets the needs of its users.

Written By
Cesar Keller
Topics In Article
Date Published
August 26th, 2024

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Beyond Visionaries: Redefining Product Accountability in the Digital Era

In the dynamic landscape of digital product development, the question of accountability is paramount. Who holds the reins of your product's strategy and vision? In our journey at Parux, we've witnessed firsthand how the absence of clear ownership can lead to a cascade of challenges, from lack of direction to missed opportunities. Join us as we delve into the core of this critical question and uncover insights that could shape the destiny of your digital product.

Written By
Cesar Keller
Topics In Article
Date Published
June 10th, 2024

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Selecting the Right Tech Stack for Every Stage of your Product Journey

Your tech stack is the frameworks and components you use to build your digital product. These include your front-end, back-end and database as well as many other frameworks, components, plug-ins and services you might need for deploying, managing, testing and analytics.

Written By
Ken Mocabee
Topics In Article
Date Published
June 2nd, 2024

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Unlocking Success Through People: The Anatomy of a Modern Digital Product Team

In the fast-paced realm of digital product development, success hinges not only on innovative ideas and cutting-edge technology but also on the strength and cohesion of the production team behind the scenes. At Parux.com, we understand that having the right team in place can mean the difference between launching a game-changing product and falling short of expectations.

Written By
Cesar Keller
Topics In Article
Date Published
May 27th, 2024

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Selecting an Offshore Team for Development – The Risks and Rewards

A major challenge for product teams is how to find quality development partners that align with the goals of the project as well as the budget. In the quest to control costs, the option of using offshore vendors is often considered. It’s a huge decision point, and one that needs to be carefully considered before jumping on that bandwagon. Make the wrong decision, and you can delay or even kill a product. For startups with a single product, that can spell disaster and potentially sink the company.

Written By
Ken Mocabee
Topics In Article
Date Published
May 19th, 2024

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From Vision to Validation: How to Navigate the Path to Product Market Fit

In the fast-paced world of digital product development, achieving product-market fit is a major difference between success and failure. Many startups and scaleups have inspiring ideas for digital products, but without proper validation and alignment with market needs, they risk launching products that struggle to gain traction.

Written By
Cesar Keller
Topics In Article
Date Published
May 12th, 2024

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Transforming Launches into Campaigns: Maximizing Your Product's Impact

In the dynamic landscape of digital product development, the traditional concept of a product launch as a one-time event is increasingly being challenged. At Parux, we understand that a successful product launch is not just about introducing a new offering to the market; it's about creating a sustained momentum that drives awareness, engagement, and ultimately, conversions. This is where transforming launches into campaigns becomes pivotal.

Written By
Cesar Keller
Topics In Article
Date Published
April 22nd, 2024

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Project Cost, Timelines & Estimates

Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.

Written By
Ken Mocabee
Topics In Article
Date Published
April 21st, 2024

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Unlocking Efficiency and Consistency: The Power of Design Systems in Digital Product Development

In the ever-evolving landscape of digital product development, efficiency and consistency are paramount. As the demands of users continue to evolve and competition intensifies, companies are under increasing pressure to deliver high-quality digital experiences quickly and cost-effectively. In this environment, design systems have emerged as a powerful tool for achieving these objectives.

Written By
Cesar Keller
Topics In Article
Date Published
April 14th, 2024

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The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

Written By
Ken Mocabee
Topics In Article
Date Published
April 7th, 2024

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Navigating Digital Product Vision: The Strategic Power of Actionable Roadmaps

In the fast-paced arena of digital innovation, small to medium-sized businesses, startups, and forward-thinking executives are constantly seeking strategies to propel their digital product builds toward success. Amidst this pursuit, one indispensable tool emerges as a beacon of guidance… the actionable roadmap

Written By
Cesar Keller
Topics In Article
Date Published
March 31st, 2024

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The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Written By
Ken Mocabee
Topics In Article
Date Published
March 24th, 2024

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The Blueprint for Better Products: The Critical Role of Prototyping in Digital Product Design

In the world of digital product design, you won’t stray too far without hearing a popular buzz word, “User Experience.” This blog will share professional insights while having a practical conversation around UX. So… whether you are a business person, programmer, designer or analyst – you will learn a few things that can help you in your next digital transformation initiative or digital product build.

Written By
Cesar Keller
Topics In Article
Date Published
March 19th, 2024

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Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Written By
Cesar Keller
Topics In Article
Date Published
February 13th, 2024

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Embracing Change: Alliance Systems Evolves into Parux

We are thrilled to announce a significant milestone in our journey – a transformation that reflects our commitment to innovation, growth, and a renewed focus on delivering exceptional solutions. As of February 7th 2024, we are proud to introduce our new identity: Parux, a digital product studio.

Written By
Cesar Keller
Topics In Article
Date Published
February 8th, 2024

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Developing great digital products is our passion. Not sure how to start that journey? Let us help you find the right path. Schedule a free 1-hour consultation with our team. At the end we’ll deliver a Project Brief that will help you to crystalize your vision.

Contact Us

Have questions or ready to get started? Our team is here to help.

(314) 518-4061 | hello@parux.com

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