Switching Cost Barriers and How to Overcome Them
One of the biggest blockers for new products are switching costs, which represent the burden incurred by customers when switching providers. We can group switching costs into three buckets: Financial, Procedural & Operational, and Relational.
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Beyond Visionaries: Redefining Product Accountability in the Digital Era
In the dynamic landscape of digital product development, the question of accountability is paramount. Who holds the reins of your product's strategy and vision? In our journey at Parux, we've witnessed firsthand how the absence of clear ownership can lead to a cascade of challenges, from lack of direction to missed opportunities. Join us as we delve into the core of this critical question and uncover insights that could shape the destiny of your digital product.
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Navigating Digital Product Vision: The Strategic Power of Actionable Roadmaps
In the fast-paced arena of digital innovation, small to medium-sized businesses, startups, and forward-thinking executives are constantly seeking strategies to propel their digital product builds toward success. Amidst this pursuit, one indispensable tool emerges as a beacon of guidance… the actionable roadmap
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The Blueprint for Better Products: The Critical Role of Prototyping in Digital Product Design
In the world of digital product design, you won’t stray too far without hearing a popular buzz word, “User Experience.” This blog will share professional insights while having a practical conversation around UX. So… whether you are a business person, programmer, designer or analyst – you will learn a few things that can help you in your next digital transformation initiative or digital product build.
Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀
Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.
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Education on Quality
As a Digital Product Company – we ask ourselves… “What does Product Quality really mean?” And to have a balanced answer, we can use some of the research and publications from MIT that shared 5 different approaches to defining quality.
A Practical Conversation Around UX (User Experience)
Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.
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Let’s Connect
Developing great digital products is our passion. Not sure how to start that journey? Let us help you find the right path. Schedule a free 1-hour consultation with our team. At the end we’ll deliver a Project Brief that will help you to crystalize your vision.
Contact Us:
Have questions or ready to get started? Our team is here to help. (314) 518-4061 hello@parux.com