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Insights & Innovation Blog
Tag: Founders

Challenges of Selling to Mid-Market and Enterprise: Going to Market

One of the primary challenges in going to market, especially with large corporate clients, is navigating the complex and lengthy sales cycles that can delay revenue and strain resources. To address this, key strategies include using a Beachhead Market approach to gradually build momentum, effectively engaging stakeholders, maintaining a professional appearance, and being prepared to manage requests for custom solutions.

Written By
Ken Mocabee
Topics In Article
Date Published
November 12th, 2024

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Private Equity 3.0 Needs Agile Digital Solutions—Here’s How Parux Can Help

In the world of Private Equity (PE), the landscape is shifting. We’re moving into what many refer to as Private Equity 3.0, a new era of value creation focused on operational improvement and active management throughout the investment lifecycle. Gone are the days when PE firms could rely solely on financial engineering and market momentum to drive returns.

Written By
Cesar Keller
Topics In Article
Date Published
October 29th, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Company

In my previous blog on selling to mid-Market companies and bigger we addressed the challenges with your product offering, and how to get your product ready. In Part 2 I’m going to talk about your company, what the blockers are, and how to be ready.

Written By
Ken Mocabee
Topics In Article
Date Published
October 21st, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Product

New products face enormous challenges when they are introduced to mid-market and enterprise level companies. Far too often a product is developed that, at the surface, addresses critical pain points and solves problems that were identified, yet still fails to find traction in the marketplace. This happens even when extensive and proper validation of the solution is conducted, and extremely positive signals are received.

Written By
Ken Mocabee
Topics In Article
Date Published
October 2nd, 2024

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Project Cost, Timelines & Estimates

Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.

Written By
Ken Mocabee
Topics In Article
Date Published
April 21st, 2024

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The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Written By
Ken Mocabee
Topics In Article
Date Published
March 24th, 2024

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Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Written By
Cesar Keller
Topics In Article
Date Published
February 13th, 2024

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Finding Your Niche

A niche market is a segment of a larger market that has unique characteristics such as shared interests, values and needs. A lot of people equate a niche market as a small market, and some of that is true. By definition, it is a segment of a larger market.

Written By
Ken Mocabee
Topics In Article
Date Published
November 20th, 2021

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Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Written By
Ken Mocabee
Topics In Article
Date Published
October 5th, 2021

Read More about Manifesting Your Startup – Part 1 – Homework

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