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Insights & Innovation Blog
Tag: Startups

Stop Designing in Isolation and Start Collaborating Across Disciplines

Let’s address a hard truth: Traditional UX design skills are no longer enough. Crafting beautiful interfaces and mapping user journeys won’t guarantee success in today’s rapidly evolving product landscape. To truly thrive as a designer in 2025—and beyond—you need to embrace a broader skill set and a deeper understanding of the product ecosystem.

Written By
Cesar Keller
Topics In Article
Date Published
December 10th, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Company

In my previous blog on selling to mid-Market companies and bigger we addressed the challenges with your product offering, and how to get your product ready. In Part 2 I’m going to talk about your company, what the blockers are, and how to be ready.

Written By
Ken Mocabee
Topics In Article
Date Published
October 21st, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Product

New products face enormous challenges when they are introduced to mid-market and enterprise level companies. Far too often a product is developed that, at the surface, addresses critical pain points and solves problems that were identified, yet still fails to find traction in the marketplace. This happens even when extensive and proper validation of the solution is conducted, and extremely positive signals are received.

Written By
Ken Mocabee
Topics In Article
Date Published
October 2nd, 2024

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Idea-Based vs. Need-Based Design: The right approach used can make or break your product.

In the dynamic world of digital product development, design plays a crucial role in determining the success or failure of a product. At Parux, we understand that the process of designing a product is not just about creating something visually appealing; it's about building something that serves a purpose and meets the needs of its users.

Written By
Cesar Keller
Topics In Article
Date Published
August 26th, 2024

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Beyond Visionaries: Redefining Product Accountability in the Digital Era

In the dynamic landscape of digital product development, the question of accountability is paramount. Who holds the reins of your product's strategy and vision? In our journey at Parux, we've witnessed firsthand how the absence of clear ownership can lead to a cascade of challenges, from lack of direction to missed opportunities. Join us as we delve into the core of this critical question and uncover insights that could shape the destiny of your digital product.

Written By
Cesar Keller
Topics In Article
Date Published
June 10th, 2024

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Selecting the Right Tech Stack for Every Stage of your Product Journey

Your tech stack is the frameworks and components you use to build your digital product. These include your front-end, back-end and database as well as many other frameworks, components, plug-ins and services you might need for deploying, managing, testing and analytics.

Written By
Ken Mocabee
Topics In Article
Date Published
June 2nd, 2024

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Unlocking Success Through People: The Anatomy of a Modern Digital Product Team

In the fast-paced realm of digital product development, success hinges not only on innovative ideas and cutting-edge technology but also on the strength and cohesion of the production team behind the scenes. At Parux.com, we understand that having the right team in place can mean the difference between launching a game-changing product and falling short of expectations.

Written By
Cesar Keller
Topics In Article
Date Published
May 27th, 2024

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Selecting an Offshore Team for Development – The Risks and Rewards

A major challenge for product teams is how to find quality development partners that align with the goals of the project as well as the budget. In the quest to control costs, the option of using offshore vendors is often considered. It’s a huge decision point, and one that needs to be carefully considered before jumping on that bandwagon. Make the wrong decision, and you can delay or even kill a product. For startups with a single product, that can spell disaster and potentially sink the company.

Written By
Ken Mocabee
Topics In Article
Date Published
May 19th, 2024

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From Vision to Validation: How to Navigate the Path to Product Market Fit

In the fast-paced world of digital product development, achieving product-market fit is a major difference between success and failure. Many startups and scaleups have inspiring ideas for digital products, but without proper validation and alignment with market needs, they risk launching products that struggle to gain traction.

Written By
Cesar Keller
Topics In Article
Date Published
May 12th, 2024

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Transforming Launches into Campaigns: Maximizing Your Product's Impact

In the dynamic landscape of digital product development, the traditional concept of a product launch as a one-time event is increasingly being challenged. At Parux, we understand that a successful product launch is not just about introducing a new offering to the market; it's about creating a sustained momentum that drives awareness, engagement, and ultimately, conversions. This is where transforming launches into campaigns becomes pivotal.

Written By
Cesar Keller
Topics In Article
Date Published
April 22nd, 2024

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Project Cost, Timelines & Estimates

Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.

Written By
Ken Mocabee
Topics In Article
Date Published
April 21st, 2024

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The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

Written By
Ken Mocabee
Topics In Article
Date Published
April 7th, 2024

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The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Written By
Ken Mocabee
Topics In Article
Date Published
March 24th, 2024

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Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Written By
Cesar Keller
Topics In Article
Date Published
February 13th, 2024

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Finding Your Niche

A niche market is a segment of a larger market that has unique characteristics such as shared interests, values and needs. A lot of people equate a niche market as a small market, and some of that is true. By definition, it is a segment of a larger market.

Written By
Ken Mocabee
Topics In Article
Date Published
November 20th, 2021

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Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Written By
Ken Mocabee
Topics In Article
Date Published
October 5th, 2021

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