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Insights & Innovation Blog
Tag: UX/UI

Stop Designing in Isolation and Start Collaborating Across Disciplines

Let’s address a hard truth: Traditional UX design skills are no longer enough. Crafting beautiful interfaces and mapping user journeys won’t guarantee success in today’s rapidly evolving product landscape. To truly thrive as a designer in 2025—and beyond—you need to embrace a broader skill set and a deeper understanding of the product ecosystem.

Written By
Cesar Keller
Topics In Article
Date Published
December 10th, 2024

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Idea-Based vs. Need-Based Design: The right approach used can make or break your product.

In the dynamic world of digital product development, design plays a crucial role in determining the success or failure of a product. At Parux, we understand that the process of designing a product is not just about creating something visually appealing; it's about building something that serves a purpose and meets the needs of its users.

Written By
Cesar Keller
Topics In Article
Date Published
August 26th, 2024

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Unlocking Success Through People: The Anatomy of a Modern Digital Product Team

In the fast-paced realm of digital product development, success hinges not only on innovative ideas and cutting-edge technology but also on the strength and cohesion of the production team behind the scenes. At Parux.com, we understand that having the right team in place can mean the difference between launching a game-changing product and falling short of expectations.

Written By
Cesar Keller
Topics In Article
Date Published
May 27th, 2024

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Selecting an Offshore Team for Development – The Risks and Rewards

A major challenge for product teams is how to find quality development partners that align with the goals of the project as well as the budget. In the quest to control costs, the option of using offshore vendors is often considered. It’s a huge decision point, and one that needs to be carefully considered before jumping on that bandwagon. Make the wrong decision, and you can delay or even kill a product. For startups with a single product, that can spell disaster and potentially sink the company.

Written By
Ken Mocabee
Topics In Article
Date Published
May 19th, 2024

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From Vision to Validation: How to Navigate the Path to Product Market Fit

In the fast-paced world of digital product development, achieving product-market fit is a major difference between success and failure. Many startups and scaleups have inspiring ideas for digital products, but without proper validation and alignment with market needs, they risk launching products that struggle to gain traction.

Written By
Cesar Keller
Topics In Article
Date Published
May 12th, 2024

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Transforming Launches into Campaigns: Maximizing Your Product's Impact

In the dynamic landscape of digital product development, the traditional concept of a product launch as a one-time event is increasingly being challenged. At Parux, we understand that a successful product launch is not just about introducing a new offering to the market; it's about creating a sustained momentum that drives awareness, engagement, and ultimately, conversions. This is where transforming launches into campaigns becomes pivotal.

Written By
Cesar Keller
Topics In Article
Date Published
April 22nd, 2024

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Unlocking Efficiency and Consistency: The Power of Design Systems in Digital Product Development

In the ever-evolving landscape of digital product development, efficiency and consistency are paramount. As the demands of users continue to evolve and competition intensifies, companies are under increasing pressure to deliver high-quality digital experiences quickly and cost-effectively. In this environment, design systems have emerged as a powerful tool for achieving these objectives.

Written By
Cesar Keller
Topics In Article
Date Published
April 14th, 2024

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The Blueprint for Better Products: The Critical Role of Prototyping in Digital Product Design

In the world of digital product design, you won’t stray too far without hearing a popular buzz word, “User Experience.” This blog will share professional insights while having a practical conversation around UX. So… whether you are a business person, programmer, designer or analyst – you will learn a few things that can help you in your next digital transformation initiative or digital product build.

Written By
Cesar Keller
Topics In Article
Date Published
March 19th, 2024

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A Practical Conversation Around UX (User Experience)

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Written By
Cesar Keller
Topics In Article
Date Published
September 26th, 2021

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