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Insights & Innovation Blog
Tag: Digital Product Design

A Guide to UX Empathy Maps

We talk a lot about “falling in love with the problem” at Parux. Founders and stakeholders can often get hyper focused on their perceived solution. While the solution is the end-result, you need to first come to a comprehension on WHY you’re creating a solution. What is the problem (or likely problems) your user is experiencing? Empathy maps are a key tool that user experience (UX) design teams can leverage to help gain this knowledge.

Written By
Mason Mocabee
Topics In Article
Date Published
February 25th, 2025

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How to Build Digital Products That Drive Customer Engagement and Deliver Strategic Insights

In today's competitive digital landscape, customer engagement isn't just a nice-to-have—it's a business imperative.Organizations investing in web applications, mobile apps, and digital platforms are increasingly focused on creating meaningful interactions with users while capturing valuable data to inform strategic decision-making.

Written By
Cesar Keller
Topics In Article
Date Published
January 27th, 2025

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