Switching Cost Barriers and How to Overcome Them
One of the biggest blockers for new products are switching costs, which represent the burden incurred by customers when switching providers. We can group switching costs into three buckets: Financial, Procedural & Operational, and Relational.
Read More about Switching Cost Barriers and How to Overcome Them
Beyond Visionaries: Redefining Product Accountability in the Digital Era
In the dynamic landscape of digital product development, the question of accountability is paramount. Who holds the reins of your product's strategy and vision? In our journey at Parux, we've witnessed firsthand how the absence of clear ownership can lead to a cascade of challenges, from lack of direction to missed opportunities. Join us as we delve into the core of this critical question and uncover insights that could shape the destiny of your digital product.
Read More about Beyond Visionaries: Redefining Product Accountability in the Digital Era
The Value of True Customer Discovery
Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.
Want to Collaborate?
Let’s Connect
Developing great digital products is our passion. Not sure how to start that journey? Let us help you find the right path. Schedule a free 1-hour consultation with our team. At the end we’ll deliver a Project Brief that will help you to crystalize your vision.
Contact Us:
Have questions or ready to get started? Our team is here to help. (314) 518-4061 hello@parux.com