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Insights & Innovation Blog
Tag: Process

Stop Designing in Isolation and Start Collaborating Across Disciplines

Let’s address a hard truth: Traditional UX design skills are no longer enough. Crafting beautiful interfaces and mapping user journeys won’t guarantee success in today’s rapidly evolving product landscape. To truly thrive as a designer in 2025—and beyond—you need to embrace a broader skill set and a deeper understanding of the product ecosystem.

Written By
Cesar Keller
Topics In Article
Date Published
December 10th, 2024

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Achieving Harmony in Product Development Through Cross-Discipline Collaboration

In today’s fast-paced digital landscape, building a product is much more than just writing code or launching a service. Successful products are the result of seamless collaboration between diverse disciplines—business, design, and development.

Written By
Cesar Keller
Topics In Article
Date Published
October 7th, 2024

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Beyond Visionaries: Redefining Product Accountability in the Digital Era

In the dynamic landscape of digital product development, the question of accountability is paramount. Who holds the reins of your product's strategy and vision? In our journey at Parux, we've witnessed firsthand how the absence of clear ownership can lead to a cascade of challenges, from lack of direction to missed opportunities. Join us as we delve into the core of this critical question and uncover insights that could shape the destiny of your digital product.

Written By
Cesar Keller
Topics In Article
Date Published
June 10th, 2024

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The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

Written By
Ken Mocabee
Topics In Article
Date Published
April 7th, 2024

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